"Making the most of your money by moving your legacy programme from the macro to the micro"
Speaker: Michael Johnston, President and Founder of HJC New Media
Date: 21^st March
Venue: Fundraising Ireland Conference, Convention Centre Dublin

We're delighted to announce that MyLegacy.ie will sponsor the Legacy Fundraising session at this years Fundraising Ireland Conference, which will take place on 21 March at the Convention Centre, Dublin.

This session, by Michael Johnston, President and Founder of HJC New Media, will run from 12.00pm - 13.30pm.

Full details of the conference can be found here

"Making the most of your money by moving your legacy programme from the macro to the micro"

Most organisations recognise the need to have some kind of legacy programme in place. Many organisations find they now have large databases of donors dating back over decades. Legacy potential is there in your database - but how can you effectively target your best legacy prospects on a limited budget? And how can legacy officers establish a proactive legacy programme which will allow them to systematically, logically and sensitively build relationships with legators and prospects?

With examples from North America, Latin America and Europe, Mike will show an alternative to traditional legacy programming with a programme which scores your donors to reveal the highest potential in legacy and major gifts.

About Mike Johnston

Michael Johnston is the founder of the global fundraising consultancy, Hewitt and Johnston Consultants. He has been a fundraiser for 24 years, and has worked with 100's of organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated campaigning - most especially in the use of digital technologies and their integration with traditional fundraising methods - from sustainer to legacy gifts. He is the author of two books: The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.

To book your place at the conference, please visit http://www.fundraisingireland.ie/whats-new/events/the-national-fundraising-conference-2012-fostering-fundraising-excellence/#regg

We hope to see you there!